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“We are flying around the country, talking to all the big guys at their headquarters,” said Christian Graversen, brand manager of California-based CBDfx, a 6-year-old company that makes more than 50 CBD-infused products including a $10 package of eight gummy bears.
Oscar winner Jared Leto once fired for drug dealing: ‘I was an entrepreneur’
“The major retailers are [designing] shelves, laying out space where CBD products will sit in their stores, but they aren’t buying any product yet,” said Michael Kirban, chief executive of Vita Coco.
SELF has reached out to CW Hemp for comment and will update this post if we hear back.
So, in selling the CBD oil online, Target may have committed a big no-no by allowing people in states without that legislation to buy it, a.k.a. breaking the law. "There is a tremendous potential economy once we legalize marijuana nationwide," Strekal says, "and it looks like Target jumped the gun a little."
Although it's not clear why Target decided to sell the oil originally or why the company removed it from its online store, it's possible that the company could have been a little confused. Recent years have seen an explosion in CBD products (also referred to as "cannabidiol") marketed for all kinds of wellness issues, including insomnia, anxiety, and even period cramps. A large part of the the products' popularity is that, unlike THC, CBD is non-psychoactive, meaning it doesn't get you high. Plus there's some real research behind it as a treatment for severe cases of childhood epilepsy.
But the confusion comes from the fact that many of these products are marketed as being "legal in all 50 states" or something similar. However, Justin Strekal, political director for the National Organization for the Reform of Marijuana Laws (NORML), tells SELF that CBD is federally illegal and has a schedule 1 status. That means the DEA believes that CBD offers no medical benefits and has the potential to be highly addictive. "No matter what theories you read on the internet [that CBD's been] legalized nationwide, it is flat out not true," he says.
Target, everyone's favorite everything store, went a little edgy last week by selling CBD oil online, which contains a non-psychoactive compound found in cannabis. But as of today, the items have been removed from the company's online store and it's not totally clear why the decision was made.
"We started carrying Charlotte’s Web hemp extract items last week on Target.com," the store told SELF in a statement. "After further review, we have decided to remove it from our assortment."
At the state level, however, Strekal explains that CBD may be legal in states that have medical or recreational cannabis laws on the books, including the 16 states that have legalized CBD only. But, just as with any other product containing a compound found in cannabis, CBD is still very much illegal at the federal level—even if it's being extracted from hemp.
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