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In this complete guide, we'll walk you through all legal aspects of selling CBD on Shopify, how to build a CBD store on Shopify, with the best marketing practices and examples for your inspiration. Setting up a Shopify CBD store has opportunities and challenges. Learn how to manage this fast-growing market and stay ahead of the curve.

Shopify CBD stores: Templates, Best Practices and Tutorial

In recent years, CBD has become increasingly popular on e-commerce sites and it is gradually becoming a familiar product for the average person.

According to Gallup, more than 64% of Americans had heard of CBD in 2019, and about 64 million Americans have tried CBD in the last two years. It can be said that this is a robust booming market, especially in the US. According to Cowen, the US’s CBD market is estimated to reach $16 billion by 2025.

CBD’s benefits are increasingly recognized by experts, and it’s gradually becoming commonplace for it to be consumed. Along with that, the number of people trying CBD for the first time is also increasing dramatically. This is a perfect time for you to enter this market. You can quickly start to sell CBD products by opening a Shopify CBD store.

However, selling CBD is a high risk business. It’s a new type of product with unclear legislation. If you violate the rules when selling, it can lead to serious consequences like your store being shut down.

If you are researching for or want to enter this niche, this article will give you a quick overview of the CBD market and how you can use Shopify to sell hemp derived CBD products.

01. What Is CBD?

People often don’t distinguish between hemp and CBD, with marijuana.

So we will start by determining the differences between these two substances. CBD (cannabidiol) is one of the more than 85 most common chemical compounds found inside the resin gland of female hemp (cannabis).

The difference between CBD and marijuana is that CBD products don’t contain any THC (the ingredient that makes you high) like marijuana. CBD has absolutely no effects on the user’s nerves and doesn’t intoxicate you.

Cannabidiol is known for its therapeutic properties. CBD oil has a wide range of benefits to relieve symptoms associated with inflammation, anxiety, depression, pain, and epilepsy.

However, many CBD uses have not yet been validated by the FDA, and CBD’s effects on people can vary, so be careful when advertising about its benefits.

There are different types of hemp derived CBD products and several great ways to use them. Depending on the method and dosage used, each customer will have his or her own preference. You can find the following CBD on the market:

Each type of CBD will have different dosages and effects on each person. You should provide customers enough information about each so they can make the best choice.

There is currently only one CBD-based and FDA-licensed drug. It’s Epidiolex, the first and only hemp derived CBD product to be certified by the FDA.

Selling hemp and CBD is a high-risk business so if you see an FDA logo on other products, then be careful because this is likely an untrustworthy one and the business is using false advertising tactics.

02. Can CBD Be Sold On Shopify?

In 2019, Shopify began supporting the sale of hemp and hemp-derived cannabidiol products. However, Shopify currently only supports the hemp and CBD market in the US (maybe Canada), so for now, you can only have a Shopify CBD business in this market..

CBD is legal to buy, sell, and use in a limited number of countries and territories around the world.

The Farm Bill 2018 Act passed by the US Department of Agriculture state that: hemp is clearly defined as “the plant Cannabis sativa L. and any part of that plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol concentration of not more than 0.3 percent on a dry weight basis.”

Hemp is also removed from the CSA, which means that cannabis or derivatives with a THC of less than 0.3% will no longer be substances enforced under federal law.

To have a legal CBD business in the US, the CBD in your product must be extracted from female hemp and have less than 0.3 THC%. However, this law may differ in some countries and some states.

For example, in the UK, CBD must be THC-free and extracted from industrial hemp to be legal. In other EU countries, the THC level must be at 0.2% or less. In Switzerland, this figure is reduced to 0.1%.

CBD products extracted from marijuana and with a THC concentration more than 0.3% are illegal under the Controlled Substances Act since the Drug Enforcement Administration (DEA) classifies marijuana as a Schedule I drug. In DEA parlance, that means the administration believes it has “no currently accepted medical use and a high potential for abuse.”

If you are in a country outside the US, you should research the market and the laws since CBD is still being assessed as an illegal product in many countries.

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03. Can I Dropship CBD?

It is possible to dropship CBD products in the US market. In order to do this, merchants will have to find suppliers to partner with.

One caveat when you open a CBD dropshipping store is the quality of the supplier’s product. Make sure the quality is good and safe before it goes on sale in your store.

Check out Dropified – a CBD Dropshipping app that will handle all the heavy works for you.

04. How to market CBD products

The most important thing about when you start selling CBD is marketing. This is a commodity that has been legalized in many states of the US, however, you still cannot freely advertise them online because marketing channels like Facebook or Google will always have their own rules and policy to prevent it.

As a merchant, you’ll need some tips to promote your Shopify CBD store.

4.1. Focus on blogging and SEO.

In addition to advertising on paid channels, you should take advantage of organic traffic from SEO. Having blogs on your site can help customers learn about your brand and choose what right for them.

4.2. Don’t run ads directly to your product page.

Put the link to your landing page on your blog. Although hemp-derived CBD has been legal since the 2018 Farm Bill, channels like Facebook and Google still consider them illegal products. Their policies on advertising CBD have left many merchants feeling confused.

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CBD is not mentioned on Facebook’s Advertising Policies page, but is still included in its prohibited items. In its recent announcements, Facebook has taken steps to loosen its ban on advertising for these products.

Specifically, the social network now allows shop owners to run ads about ingestible hemp and topical CBD. At the same time direct these ads to sites with Hemp or CBD content.

However, you will not be allowed to use CBD pages as your ad’s landing page. Instead, you should send visitors to your blog pages and use them like a landing page for the products.

4.3. Influencer Marketing

This is a well-suited marketing method to bypass the ban on CBD products. When choosing to buy, customers will try to find stores with a well-known brand and reputation.

Using influencers will quickly increase your store’s trustworthiness. When you choose the right influencer, you can also find more leads with a smaller budget than paid advertising.

4.4. Native Advertising

Native advertising is where your ads will blend into the website’s interface, creating a more natural feeling for users. This form of marketing is often targeted at customers who have heard of CBD and want more information about it.

4.5. Social Media

While running paid ads on Facebook or Instagram is limited, this is still a great marketing channel to reach customers on CBD groups. Social media is the perfect place for potential customers to find the information they need through tons of groups about CBD or Hemp.

Becoming active in those groups can raise awareness of your brand. Remember to focus on sharing knowledge and provide help to your customers, since the ultimate goal is to make your brand trustworthy.

4.6. Affiliate networks

This can give your brand more coverage. However, you need to develop a good relationship with affiliate brands because they will be promoting your brand to customers.

CBD is relatively new in the online market and there is still false and inaccurate information about it on the Internet.

Be careful your affiliates don’t share false information or violate the terms of social media platforms or the law when advertising your brand. Education and training is important for your affiliates.

4.7. Email marketing

This is an old marketing style, but still one of the best methods for promoting CBD. By combining pop-ups with lead magnets and discounts, you can convince customers to fill out your form.

4.8. Lead Magnets

These are instrumental in collecting emails while also sharing knowledge about CBD to consumers. By sharing product-related documents, PDFs or helpful videos you can push people closer to making the final purchase decision,

Podcasts: Let them hear your voice. Podcasts are one of the best ways to build trust with your customers simply by having conversations with them. Usually a podcast will specialize in a certain topic, so advertising on podcasts can help you directly reach people interested in CBD and hemp.

Some 55% of the US population has heard of podcasts. They’re a marketing channel that Shopify CBD online store owners should not ignore.


Don’t false advertise. There are many different CBD retailers that advertise divine effects like cancer treatment, or other benefits that have not been confirmed by the FDA. If these cases are found, Shopify will remove the store immediately.

05. Successful Shopify CBD stores – Case Study

Many stores are selling CBD on Shopify. Among those stores is Cannuka, a store famous for its products focused on health and beauty such as eye balm, lip balm, cleansing body bars, and face cream. Let’s look at Cannuka’s Shopify store and find out how they designed it to boost CBD sales.

Cannuka’s homepage shows benefits of their products, as well as educational information about the them to help customers trust the store and choose the product that suits them best.

Cannuka’s footer has links to FAQ, returns and shipping information, and the ingredients used in their products.

They also have a statement about the FDA at the bottom of the footer to confirm that their products have not been approved by the FDA and will not necessarily treat unrelated diseases.

Cannuka’s product page has useful elements such as product description, usage, benefits, and ingredients, providing complete details. The reviews on the page also contribute to confirm the quality and reliability of the brand.

Cannuka puts a lot of emphasis on the ingredients in their products. They even have a dedicated page showing information on each one. On this page, Cannuka provides information that users should know about CBD, Manuka honey, and other ingredients in their products. This helps them build trust.

06. How To Build A Shopify CBD Store

61. Start with Shopify

With Shopify officially supporting CBD stores since 2019, they’ve quickly become the top choice for many large and small CBD brands. You can easily open a Shopify CBD store online at a low cost – it’s completely free for the first 14 days.

6.2. Submit An Attestation

If in the US, you will need to submit an Attestation for the Sale of Hemp and Hemp-Derived Products. You can only see this page if your Shopify store is in the US.

If you are in another country or territory, you will be bound by the laws and policies there. For example, if you are in Canada, you will need a license to sell cannabis, as well as a Shopify Plus store, to be able to sell CBD online.

6.3. Set Up Payment

Although Shopify has support for stores that sell CBD, the Shopify payments system doesn’t support these products. Shopify Payments/Stripe, Square and Paypal are great for many sites, but when it comes to CBD sales, you need to get another Payment processor.

To be able to sell CBD on Shopify, you must use payment gateways from third party payment processor:

By having fully integrated with Shopify, DigiPay offer Shopify sellers streamlined CBD payment processing with great flexibility for business of all size, its features include, but not limited to:

  • Fast-track approval
  • Full credit card suite
  • Powerful protection and vetted security

eMerchant Brokers has also partnered with Shopify to save merchant’s time with their CBD payment processor. To get a full understanding of how they can help Shopify sellers, you would need to fill in an application form.

Besides, if you want to use a different third party payment gateway, then it must:

  1. Be integrated with Shopify
  2. Support buying, exchaging, selling hemp, CBD & hemp related items.

Note that, due to American laws, class all CBD products as a narcotic, which means that Paypal does not accept the transactions of any hemp -derived products . The stance that PayPal has taken is very similar to the stance that it has with any transactions that include cannabis plants.

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Ultimate guide to growing a successful Shopify CBD store

Setting up a Shopify CBD store is filled with opportunity as well as challenges. Here we guide you on this fast-growing market and staying ahead of the curve.

Exciting times lay ahead for our budding Shopify CBD sellers as we enter a time that hemp is being recognized for the health benefits that it provides. Opportunities abound.

It wasn’t too long ago that the mention of cannabis (aka the devil’s lettuce) would stir up feelings of horror and distaste to many a mother. But perceptions have changed in recent years as the medicinal value of hemp products have surely, but slowly entered the mainstream.

Because not every cannabis plant is going to get you high.

In fact, one of the most prominent extractions from the plant is the substance of CBD, and one of the most popular places to buy it is Shopify CBD.

There are online stores popping up left, right and centre selling the stuff with all kinds of claims to wondrous health benefits. CBD products are at the forefront of fast-moving progressive markets in the western world. It’s estimated to grow to 22 billion dollars by 2022.

Kim Kardashian recently had a CBD themed baby shower if you can believe it.

There’s just no stopping it.

But that doesn’t mean that there aren’t plenty of speed bumps in the way of budding (excuse the pun) Shopify CBD sellers.

There are still grey areas with regards to its legal status and payment providers, especially when it has come to Shopify sellers.

The good news though, is that if you navigate your operations in a smart way and take care to brand your products effectively there are opportunities abound.

That means that you need to push your marketing mind in to sixth gear and get your stockroom in tip top shape.

And one of the most vital elements to getting your operations running smoothly is with the implementation of Shopify inventory software.

But we’ll get to that later.

For now, let’s dive into the basic steps of what it means to run a successful Shopify CBD store.

Getting Your Shopify CBD Facts Straight

Alright, best to start with the question, what is CBD?

Not because you don’t already know, but because the first step to being successful in an anxious market is to relieve the tension by being clear about what the product is.

That means being straight with the facts, offering up the benefits as well as dispelling misconceptions.

Don’t forget that this is going to be a new product for many first-time visitors and there is a lot of misinformation out there. But that also spells out an opportunity to provide those essential facts that are going to clear everyone’s mind.

So, as we know, CBD stands for Cannabidiol and is an organic compound that is found naturally in cannabis plants.

There’s lots of studies showing that there’s benefits to ingesting it when it comes to dealing with: epilepsy, physical pain, stress, anxiety, depression, acne and a whole load of other common ailments.

There’s even been studies showing that CBD can reduce blood pressure and as a result, the health of your heart.

Vaping is one of a hundred ways you can ingest CBD without having to smoke it and wreck your lungs. Ideally you want to stock up on a variety of products for your Shopify CBD store so that your customers can choose the method they are most comfortable with.

But it’s also vital to remember that it’s not a miracle cure and hasn’t been approved by state medical bodies for widespread use. So, it certainly shouldn’t be sold in that way either.

To continue with the enlightening facts though, you also want to reassure your customers of the fundamental differences CBD has with its psychoactive, and much more potent cousin of THC.

CBD is not derived from marijuana, which is the weed that gets you high.

THC is that well-known substance that will have you destroying a pack of Doritos and watching Alice in Wonderland with Pink Floyd’s “Dark Side of the Moon” playing in the background.

And as you might expect, it’s important to make the distinction between that mind-bending substance and the grounded world of Shopify CBD.

There’s often still a tiny amount of THC in CBD products, but this is usually legally capped at a very low percentage of around 0.3%. The effects are barely noticeable considering the average amount of THC in marijuana is around 10% (this is a very crude estimate).

Make sure you know what this is in your area of sale because the levels vary between the US and Europe for example.

Ultimately though, the important thing here is that if you want customers to stay then you need to be clear about what it is you are selling.

CBD is not going to get your customers high, but nor is it a miracle cure. It’s an organic compound found in hemp plants with health benefits.

Get that right and you’re off to a solid start.

Providing Proactive Customer Support

Taking a friendly and approachable attitude to customer support will do wonders to reassure visitors to your Shopify CBD store. Gaining trust is going to be a crucial factor in determining whether you your store succeeds or goes up in smoke!

Even with the information above, and all the research you’ve done yourself there might still be some confusion as to your Shopify CBD product.

And if you’re a bit unsure, then imagine how your potential customers feel.

Getting that first buy is super important here, because once the bond is established, it’s highly unlikely your customers will be going somewhere else after.

It’s one of the hidden beauties of selling a fairly unknown product.

But that’s why you need to make sure that you support your store’s visitors as much as you can. They need to trust you here, and to earn that trust you need to show you care about their wellbeing and needs.

There are plenty of popular Shopify apps which can help you set up a support system.

Aside from them, a good start would be to answer their questions pre-emptively.

You could start an FAQ with answers to questions such as:

  • Which product is right for me?
  • What dosages should I be using?
  • Is there any potential risks or side effects?
  • What is the difference between your CBD products?
  • Do you offer discreet packaging?

Put yourself in the buyer’s shoes. What would you be interested in knowing, even after you have tried CBD for the first time?

After you’ve done that, it’ll be even better if you can offer a contact address. A place where questions and concerns flow as freely as the hippies that popularized this love of the plant in the 60’s.

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Because again, building brilliant relationships with your customers is going to go a long way to ensuring they make their way back.

Building a Memorable Shopify CBD Brand

Okay, so we already know how important it is to get the health benefits across and support our customers.

But where does branding fit into all this?

Well considering health benefits are the focus of CBD products it’s best to keep some focus on that aspect. Rather than going with stereotypes of weed use.

There’s no point marketing to marijuana smokers with tasteless caricatures of Rastafarians if the effects of the product are so vastly different.

You want to be breaking those stereotypes and highlighting the visible health benefits.

So, what are health brands doing these days?

Well, often the most successful Shopify CBD stores are both stylish and friendly.

There isn’t one single way to sell your Shopify CBD products, and that’s the beauty of jumping into a brand new market. But if you want to play it safe then stick to simple, clear and friendly. Works a charm.

  1. Soft green color palette – smooth on the eyes, and subconsciously keeps visitors’ minds at ease. Obviously makes sense with the hemp and plant theme too.
  2. Clean design – gives a friendly welcome as navigation is made simple. Note how few buttons there are to press on the page of this Shopify CBD store.
  3. Blog and information at hand – the blog posts offer interesting news and information related to wellbeing, from CBD benefits to healthy sleep patterns and even yoga poses.
  4. CBD guide – this is what we were referring to before, giving visitors all the knowledge they want on tap, without having to leave your store to go find it.
  5. Easy contact info at hand – email address to contact is great, but these guys offer a phone number too, which will inspire confidence in even the biggest skeptics.

Plenty to get inspired by here.

Take a look around and see what other Shopify CBD stores are doing to make their store as attractive and welcoming as possible on first glance. It’s also what a lot of the other best Shopify stores are doing at the moment.

But remember, this is a fresh market with fields of untapped potential so let your imagination flow free with ideas. You don’t necessarily need to do anything like this example store to be successful.

PRO TIP: Check out our list of 10 Best Shopify Tools to help you drive sales and make the most of your online store.

Shopify CBD Payment Issues

Probably the least desired and most talked about topic when it comes to Shopify CBD sales.

There are plenty of murky waters here, and information changes often so we won’t get into the details here. But the lowdown is that there have been some reports that Shopify payments has blocked stores from using their services when it comes to selling CBD products.

Many US companies have instead gone with high risk merchant account providers for their Shopify store. They will allow you to take credit card payments but do keep in mind that they do charge a higher fee.

Others have turned to payment gateways like PayPal, but of course they can also stop payment from going through if they want. Especially because CBD products are still equated to marijuana and are illegal under federal law.

So, ultimately the best route to go down here is offer as many possible payment options to your customers as you can.

That way if one route gets blocked up, you always have back up!

PRO TIP: If you are a manufacturer using Xero for accounting, we’ve got you covered. Learn how to track your Xero raw materials , create your bill of materials on Xero and optimize Xero tracked inventory for batch and expiry dates .

The Tool that Ties it All Together

Katana acts as your central command so that you can manage your inventory for your Shopify CBD products efficiently. Any time a product is low on stock you can visually identify it on the stock levels page, and make sure to purchase it before you run out. Your customers won’t ever have to deal with late deliveries.

On to a lighter note.

To a problem with a much easier to find solution, and that is the issue of order and Shopify inventory management.

It might not be the first thing that comes to mind for Shopify CBD sellers, especially when there are so many other exciting aspects of business to look at.

But with all these incoming changes to payments you want to have the finest accounting software for Shopify and solid inventory data to show the scrutinizing banks that you know what you’re doing!

And the reality is that if you don’t take your inventory management seriously, then it can be too easy to lose out once your store gets growing.

You want to be ready for those big bucks, by having a solid inventory and order management system when the time comes.

And the beauty of being in a growing market like CBD is that the time will come. It’s just inevitable that progress will triumph, and all the creases of the industry will be ironed out. And you want to be there waiting with neatly packed room of products, ready to be shipped off at a moment’s notice.

Katana ERP manufacturing Software is perfect for Shopify CBD sellers to keep track of their products and orders without having to rely on inefficient spreadsheets. It’s been designed with a visual color coded dashboard for quick decision making.

It’s especially useful for:

  1. Managing your Shopify CBD inventory
  2. Fully functional Shopify Order Management System
  3. Integrating with accounting software like Quickbooks
  4. Moving on from tedious inventory Excel sheets
  5. Having your entire order fulfillment cycle in one place

The whole point here is to make managing your business as easy as possible while the CBD market is booming, and the competition is on.

That way you can spend your time working on supporting your customers, designing your store and selling your Shopify CBD products!


Natural Native are a Shopify CBD store that provide valuable information to their customers with their very own knowledge base.

But to take their business to the next level they adopted Katana Smart Workshop Software to:

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