American Eagle is known for its high-quality jeans and comfy-cozy apparel, but now, the brand is entering the beauty and wellness space, full speed ahead. Enter, MOOD, the brand’s new collection of genderless CBD-infused personal care products for bath and body.
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Earlier this month, American Eagle’s CEO Jay Schottenstein teased that the brand was coming out with a CBD-infused line. “We’ve done some customer research it’s been very positive,” he said. “We think this is a big opportunity for us to get into the beauty business.” The brand is confident that the new launch will attract wellness lovers of Generation Z, and, well, anyone who likes the buzzy ingredient in their self-care routine.
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Keep scrolling for your first look at some of the products from the mood-boosting collection.
While you’re in American Eagle grabbing a new pair of jeans or a sweater for fall, now you’ll be able to pick up to 45 personal care products at the same time. The retail giant just launched Mood, a line of bath and aromatherapy items in six specific scents—one for all your moods. Each includes 100 percent hemp-derived CBD in recyclable packaging created for AEO by Green Growth Brands, a cannabis retail company. “Inspired by our customers and their interest in this exciting new category, we see this as a perfect extension of the AE brand. Mood is designed to help everyone, especially young people, live a better quality of life,” says American Eagle global brand president Chad Kessler in a statement.
As with most American Eagle items, the line is seriously affordable. It runs from $7.95 to $19.95. It was created to be genderless, as the majority of beauty and wellness products should be. Body wash is body wash, regardless of the gender of the person using it. And while American Eagle can skew towards teen customers, there’s no reason why us, ahem, older people, can’t use it, as well.
Image: American Eagle.
Somehow, at age 40, I managed to rediscover American Eagle, one of the mall stores in which I spent an exorbitant amount of time during college two (oh) decades (my) ago (god). A newfound interest in fitness drew me to the Aerie side of the business this year thanks to its freaking awesome leggings, which served as a gateway drug to the main AE inventory (especially the truly magical high-waist jeans). But had I not found my way back via stretchy pants, I have no doubt I would've been lured in by the brand's latest, totally unexpected, and yet logical launch: CBD skin care.
American Eagle just dropped Mood, a colorful collection of personal-care products — specifically, body lotion, body cream, lip balm, lip salve, aromatherapy oil, hand cream, sugar scrub, face wash, face oil, bath soak, and pillow mist. There are 45 products in all, and each one falls under a different fragrance category: Chill is warm vanilla; Energized is mandarin nectar; Focused has a citrus twist; Refreshed features cool coconut; Soothed is made with fresh eucalyptus, and Zzz features soft lavender. In addition to serving their obvious purposes, whether that's moisturizing or cleansing, each one relies on aromatherapy and the inclusion of 100% hemp-derived CBD oil to help encourage your desired (as the line's name suggests) mood.