$6,104 – $7,328 a month
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In general, Facebook has a two-strikes policy for advertising violations, and may not remove your entire Facebook or Instagram page the first time they take down the ads themselves. But Facebook plays by its own rules here too, and may choose to take down your entire Facebook or Instagram page on the first strike. In some cases going through the appeal process can reinstate the page, but not always.
The second option for CBD ad approval prioritizes sales over compliance, and is the riskiest option of the three outlined here. It involves creation of a compliant landing page for initial campaign approval, and then introduces links from that page through to your main website in order to drive increased sales across your entire product line and share your full brand story.
Option 3: Remove CBD Product References & Run a Brand-Focused Campaign
The third option prioritizes compliance over conversions, and is best for brands that want to avoid any trouble with Facebook and can afford a longer sales cycle. We particularly recommend it for companies with existing programmatic campaigns, email newsletters, or text marketing programs; these brands can drive top-of-funnel awareness on social media and then move those leads effectively through the funnel to conversion on channels other than Facebook or Instagram.
In this post, we’ll take a look at three options CBD brands have for getting their social ad campaigns approved; compare the pros and cons of each method; and provide our recommendation for how to decide which option is best for your brand. (If you’d prefer to see the same information overviewed in a single-page reference document, download our free 2021 Guide to CBD Ad Approval on Facebook & Instagram here.)
Option 1: Segment Your Ecommerce Site to Focus on CBD Topicals
One final thing to note with the advent of iOS 14.5 is that Facebook now asks companies to claim the domain associated with their brand page, and requires a domain to be claimed prior to accepting any new ad campaigns from that brand.