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cbd cookies fresh thyme

Cbd cookies fresh thyme

Shoppers are becoming more educated about CBD, although some key questions keep coming up, said Lawrence, who launched Fresh Thyme’s CBD set with eight products from CV Sciences, and has since expanded the set to 8-feet.

“From a basket building standpoint, has CBD been good for us? Absolutely, average retail on a supplement product was roughly $12 four years ago and today it’s closer to $15 and that has a direct correlation with the price point and the kind of CBD products we’re selling.”

He added: “We’re not seeing the huge rapid growth that we’ve seen in the past because we were early pioneers. It’s going to become an everyday product like turmeric or fish oil.

Fresh Thyme now carries 251 CBD products in 8-foot sets in its stores

The top questions are: Will it get me high? Will I fail a drug test? How much should I take?

Speaking to FoodNavigator-USA after adding 99 new items (52 health & beauty/topical products, 31 dietary supplements, 16 petcare SKUs) to its existing line of 152 CBD products, Jonathan Lawrence, senior director of grocery & natural living at Fresh Thyme, said “CBD is a hot product, but it’s normalizing​.”

“It’s brought us some new customers into our stores because we’re a trusted store to try new things and we’ve also seen some shifts in buying from our existing customers, so turmeric and sleep products and a few others are slightly down as people will say try CBD instead for say joint pain, but I think things will balance out and we’re already starting to see that.

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“The top questions we still get asked are, Will it get me high? Will I fail a drug test if there are minute amounts of THC in my CBD products? And how much should I take? The problem is, there’s no clear answer on dosages, it’s not a like a multivitamin where you take two-a-day. Everyone is different and you have to listen to your body to see what works for you.”

Plans call for Fresh Thyme to support the banner change in a new advertising campaign set to kick off on Sunday, Aug. 30, with the airing of a new television commercial. The TV spot will feature the new Fresh Thyme logo and run in 18 Midwestern markets.

Titled “This is Real,” the TV ad stars real Fresh Thyme shoppers who were cast while shopping in Chicago. Fresh Thyme said the commercial—showing three families preparing and eating dinner in their homes—aims to highlight the diversity and uniqueness of the Fresh Thyme customer. It also emphasizes that Fresh Thyme shoppers are taking control of their wellness amid a changing world by eating “real, healthy foods,” the retailer said.

“It’s always been hard for people to know what to do to stay healthy. It’s such an important topic that there’s a constant barrage of information. It can be confusing, contradictory and sometimes come from pretty questionable sources,” according to John Condon, founder and chief creative officer The Distillery Project. “Now, more than ever, people are searching for some clarity. The pandemic has made us all more health-conscious and more price-sensitive. So it just seemed an especially right time to remind people that Fresh Thyme has always stood for ‘real healthy foods at real affordable prices’ and that the single, most important thing any of us can do to keep ourselves and our families healthy is eat healthy foods.”

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