Posted on

cbd christian store

Cbd christian store

Mr. Fox said there had been a shift in public opinion about cannabis.

Unlike the better-known marijuana molecule delta-9-tetrahydrocannabinol , or THC, CBD does not get users high. The law is hazy as it applies to CBD, which can come from both marijuana and hemp. Hemp is no longer classified as a controlled substance, unlike marijuana. The 2018 Farm Bill lifted a ban on hemp production in the United States.

The toll-free phone number for Ray Hendrickson’s family-owned business, Christian Book Distributors, is 1-800-CHRISTIAN but some callers were not seeking Bibles, religious texts or music books. The company’s initials, CBD, drew a different kind of clientele.

After decades of being known by the name CBD, Mr. Hendrickson’s company, which is based in Peabody, Mass., rebranded itself last month as Christianbook. Mr. Hendrickson, the company’s president and chief executive, said it was getting too confusing.

“Hopefully, with education and time, the perceived stigma of the cannabis industry will continue to diminish and everyone will embrace and come to appreciate any association with this amazing plant,” he said.

Image

Stephen Hendrickson started Christian Book Distributors four decades ago with assistance from Ray Hendrickson, his younger brother, who eventually bought Stephen out and is now the company’s chief executive and president. It employs 600 people, selling Christian literature, DVDs, giftware and home-school products to churches, religious institutions and individuals.

CBD is subject to regulation by the Food and Drug Administration when it is sold with the claim that it has a therapeutic benefit.

“The problem is the other CBD is just so popular at this point in time that it just kind of overwhelms our brand,” Ray Hendrickson said.

Cbd christian store

But the company announced last month it would drop the abbreviation and the word distributors from its name in response to the now-common use of CBD to refer to cannabidiol. The letters will no longer appear beneath its logo, an open book with flipping pages.

Since “this wave of popularity over the ‘other CBD’ is not likely to subside,” the company will now operate as Christianbook. Its website is Christianbook.com.

Christian history is full abbreviations, dating back to the first century of the church when the fish symbol, ichthys, represented an acrostic for “Iesous Christos Theou Yios Soter” or “Jesus Christ, Son of God, Savior.” The Greek letters for X and R served as the “chi-rho” monogram, a historic symbol referring to Christ and the origins of the term X-mas.