Activities such as cash withdrawal and face-to-face customer service are provided towards the rear of the branch, while digital applications are placed near the front, to attract new customers inside.
Easy-to-use iPad interfaces provide convenient browsing content and useful video tutorials on how to use CBD’s online banking systems. The use of touch-screen technology throughout the branch creates immersive, interactive content experiences that bring the bank’s products and values alive. By combining these capabilities with existing queue-calling systems, the customer experience is streamlined and made more rewarding.
The resulting space is high-energy, high-impact and futuristic; a step-change from traditional banking spaces. The innovations included touch tables, which included an interactive FAQ and a financial planning game. For the giant interactive wall and for iPhone, we developed a new approach to customer service that offered more flexibility and control to customers.
Innovations validated through research
As part of its strategy to appeal to a younger demographic and secure a new retail customer pipeline, the Bank wanted to reinforce its image as the market leader in the use of modern technology.
Working in partnership with retail design consultancy FDP, Industry conducted market research to identify attitudes to banking within the target demographic and discover how interactive applications could transform the in-branch banking experience.
Immersive, interactive content experiences
We then designed a digital prototype branch featuring a number of innovations, including large interactive touch walls, touch table applications, iPad interfaces and digital signage, integrated with standard banking functions.
Commercial Bank of Dubai (CBD) is a major retail banking institution in the UAE. As with many banks, CBD had been successful in redeveloping its online banking offer, through smartphone apps, social media and a new website. The banking experience in-branch, however, had not changed.
United Arab Emirates
Commercial Bank of Dubai – Deira Branch is located at Dubai city in United Arab Emirates and the bank branch’s address –
The SWIFT Code is CBDUAEADDER. Branch code is the last three characters of the SWIFT Code – DER
SWIFT Code of Deira Branch branch of Commercial Bank of Dubai Bank
The SWIFT Code of Deira Branch branch – Commercial Bank of Dubai is CBDUAEADDER. Branch code is the last three characters of the SWIFT Code – DER. Bank branch’s details are listed below.
Commercial Bank Of Dubai
Deira Branch Branch – Commercial Bank of Dubai SWIFT, address, branch details
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