CBD, or cannabidiol, is a non-psychoactive (meaning it won’t get you high) compound commonly extracted from cannabis and hemp. Applied topically or taken orally, CBD has been reported to relieve general pain, treat symptoms of anxiety and depression, and reduce acne and other skin conditions. But in order to reap its healing benefits, you have to know about it. Sirita Wright, co-founder of EstroHaze, a cannabis-centered media company, says that for Black women in particular, there’s an education and accessibility gap in the CBD market. “It was important for us, and still is very important for us, that people see women of color in this space—whether they are using it straight-up medicinally for eczema, fibromyalgia, or migraines, or are interested in the business, or they’re interested in both,” she says. “It’s important that we help people not feel ashamed, because cannabis consumers are all kinds of people.”
Below, find 6 Black-owned CBD companies invested in wellness.
The farm also has an interest in philanthropy, most recently, supporting a small, Black-led, Seattle-based nonprofit mission called the Emergency Feeding Program.
3. Total Peace & Wellness
Brown Girl Jane was founded by former financial trading executive Malaika Jones Kebede, her biological sister Nia Jones Alugbin, and beauty expert Tai Beauchamp after Jones Kebede began exploring holistic alternatives to the pharmaceutical drugs she was prescribed to cope with a spinal injury. When CBD became a valuable part of Kebede’s wellness toolkit, she became “somewhat of a plant evangelist, introducing it to women I love,” she says. “One by one, they fell in love with it.”
CBD or cannabidiol is extracted through the stalk, stems, leaves and flowers of the hemp plant in much of the same way that essential oil is sourced for fragrances and boasts a whole host of benefits as an anxiety, anti-inflammatory and can offer relief to those suffering with pain, insomnia, depression and more.
BD has come on leap and bounds in recent years. The non-hallucinogenic part of the cannabis plant has become one of the biggest wellness trends, only gaining more speed with every new launch.
This Black Friday, CBD-based products have been hugely popular. The best stuff doesn’t come cheap so this offers customers a chance to get their hands on the most sought-after brands on the market at a fraction of the cost.
CBD is one of those products where you should be looking at the premium options – the cheaper stuff can be fake, formulated with harmful pesticides or contain very little of the main ingredient. The ones that you should be looking out for are organic, not genetically modified and have lab certificate analysis with the quantity of CBD in the product.
Cannabis has infiltrated our lives in a topical way through balms and creams as well as orally through oils but as it becomes more prevalent, it can be difficult to know where to start.